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Showing posts with the label Advertising Blunders

Celebrity Apprentice is Counting Down

Some people are good at this and some aren't. The good ones come in two kinds: completely heartless and brutal, and pleasant and laid back. There seems to be no middle ground. Most of the time, Option A is the common. Very few pleasant and laid back people make it to the final stages of this show. If the contestant was too pleasant, he or she had his or her guts ripped out. If the contestant was willing to take a bullet for someone else on his or her team, The Donald fired that person immediately. (In the real world, this does not happen. Certainly not if the person is innocent.) Lesson: nice people don't win. I don't think this is the right lesson to impart. I get that this has to be for television. I suppose people want to see this. I find it heartless and disgusting and we won't touch legal issues. However, it is a foregone conclusion that the contestants (celebrities or not) signed stacks of paperwork that would allow for this. It did not take a whole lot of thinkin...

ARTICLE: Ten Promotional Stunts that Horribly Backfired

Cartoon Network Bomb Scare To promote the Aqua Teen Hunger Force animated film, Cartoon Network hired ad reps Sean Stevens and Peter Berdovsky. The 2 men decided to hang electronic LED displays in several cities, each boasting a "Lite-Brite" depiction of one of the film's characters. Citizens of Boston mistook the devices as explosives which caused the city to shut down major roads and bridges. Matters weren't helped any when — during a post-arrest press conference — the 2 men opted to discuss wacky 70s haircuts instead of the controversy. McDonald's Tainted MP3 Players In Japan — where even virtual pets have their own MP3 players — McDonald's ran a contest in which customers were eligible to win their very own MP3 device. After roughly 10,000 gadgets were handed out, customers discovered that each came bundled with 10 free songs and its very own QQPass trojan malware, capable of communicating user logins and passwords. A software patch was dispersed and a rec...