Back Again with Celebrity Apprentice

As usual, this show brings two hours of weirdness and egos working to further their favourite charity. But while you want to shoot some of the contestants, it is entertaining and interesting to watch.

The main thrust of this show is marketing, not just to watch famous people participate in marketing projects but also the company and product that they are pushing. Last week they crashed and burned trying to sell the All product, but boy, did we all have All's thing pushed down our throats the whole time with family values and such thrown in. So when you look at it this way, this is a two-hour commercial.

At least this week's product is more interesting. All detergent doesn't do anything for me. I buy whatever detergent is liquid and for High Effeciency machines. After that, I'm wholly indifferent.

This week they are selling LifeLock, a company and I am guessing a product that keeps you from becoming the victim of identity theft. I have never heard of it (totally unsurprising) but Luis was familiar with the company, if only because the owner of the company is in the adverts holding up his social security card. Yikes! Must be some product...

Clint Black and Joan Rivers, who had all kinds of bad blood between them, definitely got to a whole different place in their relationship, which was surprising and quite gratifying. As much as I agree that Clint is a terrible project manager, he is an excellent team member. Joan said that he was stubborn as hell but that he really was very funny. I agree completely. He came up with the quotes for each of the team member's faces, over the graphic of a huge safe door. He did a great job!

The other team very early on was very laid back about the concept and ideas for the task and Annie Duke said that they were way ahead of schedule and the moment I heard that I knew they were doomed. You never do that! Complacency and hubris like that will always get your knees cut out from under you.

And I was right. The team KOTU, with Joan Rivers, Clint Black, the golf pro (I think her name is Natalie) and the guy Herschel Walker. I think he's a boxer or something. The materials were amazing. Then Natalie walks in, stands next to the display and says, "I'm Joan Rivers." Clint walks in, says, "I'm Joan Rivers." Same for Herschel. Then Joan walks in and says, "No, I'm Joan Rivers, and thanks to LifeLock, I will be the only Joan Rivers." They gave a great presentation, knocked the executives dead.

The team Athena took a beating. Their display was boring as all get out and while the team leader, some R&B singer, did a good job talking about the product, he was spewing boring facts. OK... so what.

Forty-five minutes into the show they are already showing the product and ready for the boardroom. Huh? How are they going to kill another hour plus?

They went into the boardroom and it was a bloodbath. Natalie was so relieved that Joan and Clint did not only not quarrel but they got along very well. She was worried about the success, but recognised how well they did.

Athena definitely had issues: the Playboy bunny was useless and ineffectual, Jesse was incredibly sick, and there was a lot of tension between Annie Duke, the poker player, and Melissa Rivers. Melissa hid behind doing research on the laptop and let Annie run things but complained bitterly about it.

Oddly enough, the night before the presentation and subsequent boardroom meeting, Joan and Annie went out to dinner together and Annie, according to Joan, stated that the Playboy bunny... what's her name - oh, Brandy... was useless. But then in the boardroom Annie threw Brian (the R&B singer) under the bus and only mentioned the problems with Brandy as an aside. George mentioned that he did not see them doing anything with any sense of urgency, and suddenly according to Joan, it is a conspiracy against Melissa! Huh? I don't care for her at all, but why does her mother jump into a fray that has nothing to do with her.

I can't keep my eyes open. Time for bed... to be continued...